There is still support for Disney
Disney is a childhood memory that many people have and will still have for generations to come. Most children had and still have their favorite Disney animated movie and their favorite Disney stuffed animal. In some peoples mind, all the boycotts are not going to end Disneys influence over children.
Most of the reasons for the boycotts deal with the changing of Disney policies that go along with the changing norms in society. There are many people who applaud Disneys recent changes, especially those that include the gay and lesbian community. The Human Rights Campaign launched a campaign in support of Disney. They asked the more than 200,000 member to purchase Disney toys and gift certificates that would be donated to sick children in local hospitals.
David M. Smith, HRCs senior strategist stated this about the actions being taken, This is an effort to turn something negative into something positive by countering the Disney boycott with the spirit of family, caring, compassion and community (Human Rights Campaign, June 26, 1997). A current Newsweek telephone poll of 753 adults, conducted by the Princeton Research Associates on June 19-20, 1997, suggests that most Americas disagree with the Southern Baptists decision, with fewer than one in five people (less than 20%) saying that their families would go along with the boycott. This study has a margin of error of plus or minus 4 percent (Human Rights Campaign, 1997).
For the most part, the supporters of Disney find that the recent policy
changes help to promote family, by giving equal treatment to everyone including
homosexuals. The Disney Corporation also has programs that help and recognize
outstanding teachers. The American Teacher Awards started in 1989 and have honored
hundreds of extraordinary teachers throughout the country (Disney Corporation,
1999). This is just one of the many programs that Disney has initiated that supports
family values and illustrates their moral leadership.
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This tutorial was produced for Psy 324, Advanced Social Psychology, Spring 1999 at Miami University. All graphics are from the public domain, used with permission or under fair use guidelines, or were created by the authors. Social Psychology / Miami University (Ohio USA). Last revised: Tuesday, March 11, 2014 at 22:58:20. This document has been accessed 1 times since 1 May 1999. Comments & Questions to R. Sherman